Our support for the 50th anniversary symposium of the National Cancer Institute’s Developmental Therapeutics Program illustrates our approach to designing multiple products for the same event. Palladian developed and supported the national outreach program called “Molecules to Medicines.” After creating a unique identity “stamp” for the event, we developed a flyer, save-the-date card, and e-card to promote the event, along with matching name badges and tent cards for the participants. In addition, we designed and produced 21 full-size posters depicting scientific advances in drug development and an interactive web-based timeline highlighting DTP’s accomplishments.